Why water?

everyone deserves clean water

Why water?

Isabella Water was founded on the principle that everyone deserves clean water, as water is life’s most important resource. Our mission is to provide global aid and support for people in need of clean water. Through our products and partnerships, we aim to create awareness and empower people to expand their water resources, as well as encourage a greater respect for our own:

 health, 
our

 environment 

and

 altruism. 

why isabella water

Health facts

The human brain is composed of 95% water, lungs are 90% water, and blood is 82% water.

75% of Americans are chronically dehydrated.

Clear plastic bottles inherently house chemicals that can contaminate water or other stored liquids or solids.

70% of preschool children don’t drink enough water during the day, or mistake thirst for hunger.

Water is the single most important catalyst for losing weight.

Environmental facts

The US is the world’s largest bottled water consumer—in spite of the abundance of clean water.

In 2008, the US used enough plastic bottles to circle the earth 190 times.

69% of plastic water bottles end up in the trash, not the recycle bin.

Only 2% of the earth’s water is fresh, drinkable water, the other 98% is salt water.

To produce plastic bottles, manufacturers use 17 million barrels of crude oil—it takes 2,000 times more energy to make plastic bottles than to make tap water.

Altruistic facts

People in Africa spend over 40 billion hours a year walking for water.

Clean water can reduce water-related deaths by 21%, and hand washing by 45%.

Almost a billion people, or 1 in 8, don’t have access to clean water..

5,500 deaths can be attributed to not having access to clean water—more than hunger, war, AIDS, and natural disasters.

The poorest households may spend up to 11% of their income on access to clean water.